Understanding Online Presence Analytics  

Analytics provides you with an insights library that allows you to see a consolidated view of all the data that matters in one place. You can easily see everything from how many clicks your promotions get, to the days and times when your Pages are the most popular, to how many people use Google Maps to get to your store.

In addition to understanding your own performance, you also have the ability to see how your brand compares with local competitors in both search and ratings, giving you a complete look at how customers find and engage with your business. 

Why should I use OPM Analytics? 

• View information any way you’d like with the ability to create customized dashboards that you can share with anyone who needs to see it, regardless of whether or not they have an OPM account.
• Find out how you stack up against competitors in local search. Choose keywords and see how you and your competitors are performing so you can make data-driven decisions about your next investments.
• Get a bird’s eye view of your ratings across all your locations with Review Insights. In addition to performance metrics, you can see the total count and ratings of your reviews across your website and the entire Publisher Network.

Note: Meevo provides out-of-the-box Account Dashboards and the ability to create custom (personal) dashboards, as well as an Analytics Report Builder.

When should I begin reviewing and analyzing my data?

After the publishers go live, we generally recommend you wait 1 month before you begin analyzing data. This ensures a large enough sample size that you can consider the data meaningful.

Is data compiled in real-time?

Data generally takes 10 to 14 days to appear in your dashboards from the time it is collected.